Karl Murphy

Founder and main driver of the company, I came from Dublin to Sweden in 2014 and started LIFEFORCE GAME SCIENCE after an education in XR (Extended Realities) at Hyper Island.

I am mega passionate about entartaining people. Its definitely been a lifes work already. I spent 12 years in the music industry as a consultant. I have also been an entertainer myself since childhood. I have played thousands of shows to live audiences and supervised hundreds of others as a stage manager. So I have a deep background in entertainment and engaging people in a live setting. All of this experience has been incredibly valuable when creating and designing content for LIFEFORCE.

Fun has always been my business and this company allows me to connect and spread my creative ideas and fun ideas across the world in an instant to an unlimited number of poeple.

Elise Bjornelius, B.A. Psychology

Elise is a former professional athlete, neuro-scienctist and our Psycholgy consultant (soon to be Licensed Psycholgist from Stockholms University). She ensures we are up to date on the science of gaining and keeping attention.

What is fun? Why does one game or show engage while others are “boring”? What do any of those words truely mean?

Elise has the answers and provides us with up to the minute information on everything from “executive function” to the inner workings of the mind on matters like advertisment and game design.

She has a passion for UX where she is building her own business and also provides us with expertise on everything related to that.

Duane Flexman - 3d art wizard

Duane Flexman is a visual artist who bridges the gap between traditional art and digital content creation. With a foundation in painting and fine art, he brings that same creative sensibility into the digital space—crafting cinematic content, visual effects, trailers, 3D models, textures, lighting, and other high-quality content.

His work spans real-time engines like Unreal and Unity, where he handles everything from asset creation to optimization profiling. From concept to final delivery, Duane blends creative vision with technical precision to produce engaging, performance-ready content.

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